Web4. Pork. The Other White Meat. This campaign was developed for the National Pork Board in 1987, with a series of ads promoting pork as a white meat alternative to chicken or turkey. “Don’t be blah” was used as another slogan, with unique entree ideas offered such as pork cordon bleu, pork kabobs, and pork à l’orange: 5. Beef. Webmore pork. 20 TV Markets Targeted The "White Meat" campaign targeted 20 major metropolitan population centers, and placed two 30-second commercials on stations in …
ADVERTISING; Dressing Pork for Success - The New York Times
WebMar 28, 2024 · Pork had a reputation as an unhealthy meat. Despite what the tagline's wording might imply, pork is not actually white meat — the USDA classifies it as red meat — so the core of the slogan didn't make much sense. However, "The Other White Meat" was intended to tout pork as a healthier food option than it had previously been portrayed. WebJan 8, 2013 · The pork industry’s website admits to claims that: Today's pork has 16% less fat and 27% less saturated fat as compared to 1991. Many cuts of pork are now as lean as skinless chicken. Additionally, the same website page notes that this new pork meets the government’s “guidelines” to earn a declaration of “lean.”. ear piercing starter earrings
Drug resistant bacteria found of the surface of grocery store meat
WebAfter 10 weeks of ads in target cities, the number of people who thought of pork as white meat jumped from 12 percent to 72 percent. Within a few years, “Pork. The Other White Meat.” had become the fifth most recognized advertising slogan in America. And the pork industry grew substantially for decades following the launch of the campaign. WebNov 6, 2024 · YEARS AGO, IN MY LIFE IN ADVERTISING, I worked for the creative director, Bert Gardner, who had invented the “Pork: The Other White Meat” ad campaign. Behind it was a whole industry that, faced with the diet-conscious America of the 60s and 70s, had reconfigured pork production to produce a product as lean as the first white meat, chicken. WebPut the pork in a medium glass baking dish. Spoon the marinade over the pork. Turn to coat. Cover and refrigerate for 30 minutes, turning once halfway through. Meanwhile, preheat the oven to 425°F. Lightly spray a roasting pan and rack with cooking spray. Drain the pork, discarding the marinade. ear piercings that help with headaches